Assignment Task:
You have been asked to proposed a health communication/media campaign plan. The specific behavioral issue you are to focus on for the proposed health communication/media campaign is "bystander intervention" as a modifiable contributing factor and one approach used to help avoid or stop bullying.
A "bystander" to bullying is when someone witnesses bullying either in person or online, and doesn't say anything (stopbullying.gov). Individual factors such as attitudes and beliefs towards bystander intervention can affect bullying. Need Assignment Help?
In preparation for preparing your health communication campaign, explore the literature and secondary resources of research and find insights. Identify two potential target audiences (i.e., parents and providers), and use the desk review method to segment your audiences. Clearly identify the audience segment for the media campaign using the possible segmentation criteria (socio demographic, geographic, behavioral, and psychographic).