1. Using your university library’s subscription to Lexis-Nexis, EBSCO, or a similar database, find two examples of how companies have relied on strategic alliances or joint ventures to substitute for horizontal or vertical integration.
2. Describe a time when a company delivered negative news to you ineffectively; that is, you did not understand the news or could not accept the decision. explain why the company's strategy was ineffective.
minimum 200 words Please
3. Propose at least three (3) methods to encourage the employees to work together and build an effective brand. please provide reference.