Discussion: Communicating Price
Use the Internet to research what your favorite retail store is doing in the four areas of price perception (proportional price evaluations, reference prices, perceived fairness, and gain-loss framing).
• Compare and contrast the store's methods of price communication as they relate to the strategies shared.
• Propose a plan that provides specific ways for the selected retailer to improve in the four aspects of price perception.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.