Assignment task:
Based on the social campaign Moxy Hotels: #MoxyLocal - A Social Media Campaign for the Millennial Traveler. Please answer the following questions to the ones below.
1. Propose a guiding influencer strategy and rationale. Be sure to consider the target audience(s), brand voice, and campaign objectives.
2. Describe the type(s) of influencers that would be appropriate for the campaign and why. Consider these dimensions: level (mega, macro, micro, or nano), audience type (broad, segmented, or niche), the importance (or influence) of those who follow the influencer which can provide an amplifier effect, engagement of the influencers' followers, and fit of the influencer(s) with the brand.
3. Now, search for social influencers who might be a good match for your campaign. Once you've found one or several, identify them and explain your selection.
4. Once you've selected a candidate pool, what will be your next steps in determining if they are the right influencers for the campaign?