Discussion Post: Small Communications Firm
As a partner in a small communications firm, you have noticed that your fellow partners and several employees have mentioned new product ideas they felt were worth pursuing, but that none of these ideas have been pursued. Propose a formal process to determine if ideas that are presented are worthy of market testing. Include the following in your proposal:
o Likely sources of new product or business ideas
o Data gathering and factual analysis
o Ability to make creative leaps
o Need for fit with organization strengths and goals
o Confirmation of commercial viability.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.