Task: List several promotional tools used by retailers to generate sales. Describe how each tool increases repeat visits, builds customer loyalty and increases market share. Give specific examples.
Checklist:
Q1. Evaluate promotional tools used by retailers to generate sales.
Q2. Compare the types of promotional tools used by retailers.
Q3. Recommend the best promotional tools used by retailers to generate retail sales. Explain your recommendation in terms of repeat visits, customer loyalty and market share.