Problem:
Product is an improved version of the remote starter for the Lexus automobile line.
The remote starter is an upgrade of the current starters on the market. The owner will be able to automatically start their car and the sensors within the car will adjust the temperature to a comfortable level according to the outside temperature. The starter will automatically alert the driver when the inside of the automobile has reached a comfortable temperature. The starter will continue to run an additional two minutes after alerting the driver before automatically shutting off. The product will be available as an additional amenity on new vehicles. This is my product idea, but I need help with the following:
A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service
The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service (be sure to include a consumer analysis that identifies both consumers and organizational buyers), and explain the importance of competitive intelligence
Identify segmentation criteria that impact your target market selection
Identify how your product differentiates itself and the positioning strategy you will employ
Describe the pace at which your product will move through the product life cycle and the factors that will impact its movement. How will the product life cycle impact the marketing of your selected product or service?
Outline the product attributes in detail
Identify the appropriate price strategy that should be used for the product or service and explain why you consider it appropriate
Analyze the impact of channel management decisions on the marketing or your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen
Identify the appropriate promotional strategy that should be used in the development of the strategic marketing plan
Develop an initial sales promotion schedule
Create an advertising plan
Identify public relations opportunities for the product/service