Problem:
A key component of a company's promotional efforts is their public relations strategy. This can consist of communication through press releases and the generation of news, or through tactics such as sponsorship of public events. In this question, please review the various public relations tools that marketers can use and comment on their potential effectiveness in a marketing effort. As the world continues to change, is there still a place for public relations.
Or have communication venues become so clogged that these no longer bring value to the overall promotional strategy?
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