Problem:
Consider how to promote another innovative Californian firm's new product and in doing so demonstrate your understanding of a promotion strategy, and the elements in the overall marketing strategy, and how to communicate about a product.
The Moller Skycar is not yet in production, and perhaps never will be, but assume that production will start by 2013 and that you have been hired to develop a promotions strategy for it. Using your expertise in marketing and any additional research, explain how you would develop a promotions strategy for the Moller Skycar.
Here are some sources for review:
Moller skycar website home page at https://www.moller.com viewed July 19, 2010.
CBSNews.com 2007 Flying cars ready to take off Bob Simon talks to inventors who build personal flying machines. April 17.
800 words.