Problem:
As the Marketing Manager for Cleanwipe Windshield Wipers, a manufacturer of replacement windshield wipers for automobiles and trucks, you are tasked with working with your channel members to help them promote your product.
The summer season is traditionally a "slow" season for windshield wiper replacement blades. What are some of the PROMOTIONAL "P" considerations on which you would reflect as you prepare for the upcoming summer season to help your intermediaries (i.e., channel members) move Cleanwipe products?