Promoting the importance of bringing nokia and microsoft


1. Read the report below.2. Refresh your reading in your eBook for ACG504, of emails as a medium ofbusiness communication, and the wording of press releases.3. Assume you have been asked by Microsoft CEO, Satya Nadella, to email StephenElop with some suggestions on how to word emails to staff in future that convey boththe importance of an event, such as an acquisition, with the news that it will alsoentail staff cuts.4. Write about 2,000 words of advice, including:- Some general comments on the advantages and hazards of email as a communication medium (5%);And some specific guidelines on:- What 'flaming' means in email correspondence; and how to avoid causing hostilitythrough depersonalisation by inclusion of softening words or phrases (‘netiquette’)(10%);- Choosing when to send emails that are likely to cause concern (5%);-Promoting the importance of bringing Nokia and Microsoft together as one team,without being long-winded or using jargonistic phrases (10%).

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Marketing Management: Promoting the importance of bringing nokia and microsoft
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