Problem: Many years ago, there was a green ketchup that Heinz created to help promote the first Shrek movie. I found a Fast Company article What Were They Thinking? The Day Ketchup Crossed The Line From Perfect To Purple that chronicled the marketing and consumer reaction to different colors of ketchup about 20 years ago. What resonated with you regarding the points the author made regarding Where they went Wrong and how they went about to have staying power?