Assignment:
Q1. Advertisers like to use celebrities and well-known faces to help promote their products and services. Is this a good idea?
Q2. Why does a pioneering brand have a memory advantage over follower brands? If a consumer is familiar with a product, advertising for it can work by either enhancing or diminishing recall. Why?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.