Case Scenario:
You are a project manager in the marketing department for a county funded hospital. The hospital is launching an extensive public service program for cardiac health. The program will involve print ads in local newspapers, television spots, posters at local eateries and health clubs, and sponsorship of events at the county fair. You have been discussing the project with your boss, the director of marketing, Walter Jones, and you are discussing options for a local celebrity to be a key spokesperson. You are hoping to have one of the local professional basketball players because they are typically available during the summer county fair season. The goal is that the first splash of public service announcements and ads takes place in the next 90 days, in conjunction with "Heart Healthy Month."
This is a critical project for the hospital, and you are honored (and a little nervous) to be the project manager. This project is part of a larger strategic initiative to develop community awareness of the hospital's expertise in cardiac care and increase the hospital's revenues over a 3-year period. The budget for the project is clearly defined and seems to be adequate. The various departments of the hospital are supportive of the project, and there is clarity and consensus around the scope and objectives of the campaign.
Unfortunately, the hospital's project budgets are under fire for experiencing significant budget overruns within the last year on a number of projects. The hospital's CFO has made it clear to your director that the project will need to be diligent in managing this project so that schedule and cost overruns do not occur.
You will need to build the project schedule that meets the required dates for the upcoming "Heart Healthy Month," plus the schedule for the remaining deliverables. Good luck!
Required to do:
The scope of the project has been identified and now you must create the project schedule. The deliverables and preliminary timing are defined in the table below.
Deliverable
Newspaper ads
1 per week for 10 weeks (each one different) starting with "Heart Healthy Month"
1 every other week for remainder of programing
1 prior to the county fair event
You need to complete the project schedule, schedule management approach, budget, and tracking methods. Individually, identify the list of milestones that relate to the newspaper ads.
Individually, create a detailed schedule resolve any conflicts, and resolve any risks. The final product should be in a scheduling tool such as Excel, and it should contain between 25 and 40 tasks.