Project Report on Consumer Awareness among Households regarding different type of products like consumable, Durable and capital goods , they are using.
Do not confuse consumer awareness with product awareness.
Consumer awareness is a much broader and wider concept. It covers the following questions:
i) Are the consumer aware that the product they are using is a certified product, their expiry date, manufacturing date and nutritional value etc ? It should be certified as ISI, AGMARK, ISO-9002 etc.
ii) Draft a questionnaire each of consumer & capital goods.