Marketing Management - Text Book: Marketing Management 14 edition. Philip Kotler; Kevin Lane Keller
MARKETING PLAN
"Project Assignment" would be to develop a (Marketing Plan) for your "company" (your own creation). Your Marketing Plan must contain the "five basic elements" of a Marketing Plan.
Within each of the five elements there are sub-elements which are very important to cite and develop. (Hint....Review the sample from your Chapter # 2, pages 60 through 64)