Profitability of different revenue streams
Describe the profitability of different revenue streams that exist in the F&B department of hotels
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When McDonalds, Burger King, and others came out with their dollar menu, what did they displace? Were they cannibalizing their own sales? Did they attract an additional source of customers?
Provide a detailed example of a business question that is appropriately addressed with a paired samples t-test.
Assuming no competitive response and that the price cut resulted in a market share increase to 50%, what would the impact be on net marketing contribution as a result of this action? Show your work.
Imagine that you are to design a budget report for a colleague at work using a spreadsheet package. Following the prototyping discussed in the chapter (Figure 1-13), describe the steps you would take to design a prototype of this report
If Smith Automotive wants to achieve a 30% profit, calculate the lowest price at which Smith Automotive could sell this product and still achieve this profit objective. Show your work.
Describe the marketing function in a business.
Give an example of a successful positioning strategy (or re-positioning effort) for a firm you know?
Identify the characteristics of the consumers you think Starbucks is targeting for customer relationships.
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