Question 1) How can financial decisions of an international subsidiary impact the profitability of an entire organization?
Question 2)
A) What is a global product?
B) Can any product or service be marketed globally? Why or why not?
Question 3) What factors support or impede the localization or globalization of products/services and promotion?
Question 4) How do the 4 Ps of marketing differ in a global business environment?