Problem:
It has been suggested that marketing has evolved from the early days of the production orientation to today's Integrated Marketing Communications (IMC) concept. However, not all companies have adopted this marketing concept. Why might some companies still operate under the production, product or selling orientations and what impact might this have on their target market, competitive advantage, profitability and customer satisfaction/retention? Provide examples of specific companies you see currently operating under each of these orientations. Justify your selections.