A-Pick a company of your choice, it might be an existing business, or even a businesswhich youare thinking of opening it after your graduation from this program.B- Using this points if should use (competitive Intelligence), prepare a profile of the competitive environment
• The industry structure
• The number of competitors
• Competitor product and service offerings
• Competitor market share, gross sales and profits
• Potential for competitor growth
• Company advantages and disadvantages
• Competitor marketing, pricing and distribution
• Competitors' technological situation
• Competitive barriers to market entry and exit
• Impact of industry regulations
• Potential competitors
• Competitor attitudes towards new competition
• Indirect competition