Solved: Products under the same brand name, Marketing Management

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Products under the same brand name

Problem:

In the last few years, soft drink manufacturers have marketed a variety of similar products under the same brand name. For example, in addition to Coca-Cola, there is Vanilla Coke and Cherry Coke. Do you think new products hurt the image of the core brand, such as Coke in this example, or help it grow?

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Marketing Management: Products under the same brand name

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