Question 1: Explain the three distribution strategies based on the number of intermediaries.
Question 2: Briefly describe product specialization and market specialization
Question 3: Briefly describe the steps in the segmentation process
Question 4: What are the different income-distribution patterns? How does income distribution in the economies affect the marketing decision of the firms?
Question 5: What challenges do marketers face in managing trade promotions?
Question 6: What is the major difference between earned media and paid media?