Problem: Select a product or service that you would like to introduce to the marketplace. It may be a product or service from an existing company or a new concept.
· Prepare an word outline of a Marketing Plan for your selected product/service.
Include the following elements in your outline:
· A brief description of the product/service being offered.
· An analysis of the market in which the product/service will be offered.
i. Size and demographics of the markets
ii. Potential competitors (if any)
· An analysis of the marketing strategies that will be used for the introduction of theproduct/service.
i. Pricing
ii. Promotion
iii. Distribution
iv. Sales support