Required to prepare a 4-5 page research plan to support introducing the product and service for your marketing plan to the U S market. In addition to stating your marketing objectives you are required to:
1) Identify the marketing segment for the oroduct and explain why this segment was selected.
2) Discuss the target market and why these customers will be targeted
3) conduct a SWOT analysis for the company
4) Describe the market position for your product