Assignment task:
Product Strategy: Your team presents two options. One is to implement a product proliferation strategy to establish a presence in the niches that the new entrants are targeting. This strategy has proven to be very successful in the past and can be a very timely advantage. Another plausible strategy is product development to enhance current products. Research shows that the current product line is still fresh in the consumers' eyes. Which is the wiser choice?
Options: Product Proliferation or Product Development