Product positioning and marketing mix
Problem: What is product positioning? Give an example of how each of the four components of the marketing mix could be used to position a new minivan for the well educated, young, middle income family with two or more children.
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We have all discussed when and how marketing can help and improve sales.
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What is product positioning? Give an example of how each of the four components of the marketing mix could be used to position a new minivan
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