Product portfolio analysis including product life cycle and

Question

1. Summarize data with TOWS matrix and VRRO analysis for the corporations (Sears and Kmart).

2. Please prepare Competitive analysis via Competitive Perceptual Map or competitive matrix. Please analyze the companies compared to each of the competitor's strengths.

3. Please prepare Porter's five force model and Porter's diamond model.

4. Please provide Segmentation strategy and buying behaviors for each segment.

5. Create an SBU analysis.

6. Corporate and marketing strategies to reach target market.

7. Product portfolio analysis, including product life cycle and SBU Analysis investment strategy and a business level strategy for each SBU (Porter's or Miles and Snow strategies)based on the SBU analysis.

Attachment:- data.docx

Answer 1

For the data attached in the assignment above, provide answer to the following questions on behalf of the data and instructions given. Q1. Sum up the data with TOWS matrix and VRRO assessment for the corporation’s (Sears and Kmart). Q2. Please make Competitive analysis through Competitive Perceptual Map or competitive matrix. Please examine the companies compared to each of the strengths of competitor. Q3. Please make Porter's five force model and the Porter's diamond model. Q4. Please give Segmentation strategy and buying behaviors for each and every segment. Q5. Prepare the SBU analysis. Q6. Write Corporate and marketing policies to reach the target market. Q7. Product portfolio analysis, comprising product life cycle and SBU Analysis investment strategy and a business level strategy for each and every SBU (Porter's or Miles and Snow strategies) based on SBU assessment.