• Select a product or service you would like to introduce to the marketplace. It may be from an existing company or a new concept.
• Prepare a 1,750- to 2,100-word marketing plan for your selected product or service. Include the following elements:
o A brief description of the product or service being offered
o An analysis of the market in which the product or service will be offered
• Size and demographics of the markets
• Potential competitors, if any
o An analysis of the marketing strategies that will be used for the introduction of the product or service:
• Pricing
• Promotion
• Distribution
• Sales support