• Evaluate product strategies, product life cycles and product identification, and determine which is the most important to get right. Explain your rationale.
• Image yourself as a small-business owner with a unique product to sell. Briefly describe your imagined product and what your distribution strategy would look like.
• Determine the challenges of marketing both wholesale and retail goods by comparing and contrasting the differences between these types of goods and the challenges of each type of marketing.
• Determine a potential new market segment for a video game and consider how your marketing strategy would differ for this segment.