Question1. To what extent do retailers, particularly the powerful national and global organisations, have to take account of current trends concerning social, ethical and corporate social accountability (CSR) issues? Why is this?
Question2. What are the key elements of the marketing mix that retailers in luxury or upscale segments commonly use in order to build market discrimination and a competitive advantage?
Question3. Why is the understanding of segmentation significant to retailers and how may they apply it?
Question4. Describe how a major retailer such as Tesco, or other multiple chain, uses secondary and primary research to enable it to fully understand the wants and needs of customers.
Question5. Supermarkets frequently claim to be decreasing prices and offering their customers the best possible value. Describe whether you think these claims are true and discuss what pricing techniques are commonly used.
Question6. Explain what value TWO of the following marketing models offer to retailers when planning their marketing tactics and strategies:
i) The Product Life Cycle
ii) The BCG Matrix
iii) The Ansoff Matrix
Question7. To what extent can retailers use logistics and distribution to give them the competitive advantage over other retailers?
Question8. In what ways do clothing and fashion retailers use elements of promotional mix to promote their brand and develop customer loyalty?