Question: Product Differentiation Choose a product offered by several producers that is advertised in newspapers or magazines. Then follow the steps below:
a. Clip and save at least three different advertisements.
b. In a journal, evaluate each advertisement and write why you would or would not buy a particular brand.
c. Based on the evaluations, develop an advertisement for a product of your choice.
d. Present your ad to the class and have other students evaluate how effectively you were able to differentiate your product from that of "competitors."