Product contribute to the resultant success or failure


Problem: Describe a product that entered the market over the past two to three years and succeeded. What marketing factors led to its success? Describe a product or service that you saw (or experienced) fail over the past five years. What marketing factors influenced the failure? How specifically did the positioning of each product contribute to the resultant success or failure?

Successful Product: Ipod

Failed Product: Pepsi Blue

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Marketing Management: Product contribute to the resultant success or failure
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