Produce a detailed project proposal and an initial


Produce a detailed project proposal and an initial literature review for your proposed project.

Additional Information
Your submission is in three parts, all of which must be passed. You MUST use the structure given here, along with the section headings shown =kilned below and the subheading shown below.

The contents of each section should be in the correct place in the submission document, as listed below. You must provide material for all sections and subsections listed below.
Title page

Table of Contents

Proposal

containing the following: Rational and Context Aims Research Question(s)

Proposed Research Method(s)

Ethical and Access Issues (Using the form available from the module Learn page inserted into this place in the report. Do NOT put it in an appendix.)

Potential Value of Research

Research plan (single A4 sheet) Outline of the tasks you will do and when you will do them. A Gantt chart or similar is an appropriate way to do this. Again, this must be in this place in the report, NOT in an appendix.

Literature Review. This should cover the research topic, the method(s) you propose to use, technical information relevant t your topic, etc. Everything you do in your project must be supported by current literature. Remember t a literature review is not ;ust a reporting of published material. It must contain a critical review of the material showing that you are thinking about current knowledge and how it applies to your project. 

References n Harvard format. 

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Marketing Research: Produce a detailed project proposal and an initial
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