PROCTOR & GAMBLE AND WELLA AG
Question 1: Discuss measurements that management planned to use to measure success of the deal.
Question 2: How can you determine whether or not the anticipated benefits were realized?
Question 3: The behavior of the stock of both companies after the deal was announced.
- Why the acquiring company's stock rose or fell after the dea was announced?
- Why the acquired company's stock rose or fell after the deal was announced?