I need your help with my Marketing assignment. I have been asked to summarize "Pricing Decisions" topic into one to two pages. "Pricing Decision" contains the following main points:
1. Processing of Making Pricing Decisions
- Strategic Pricing Objectives
- Estimating Demand and Perceived Value
- Estimating Costs
- Analyzing Competitors' Costs and Prices
2. Methods Managers Use to Determine an Appropriate Price Level
- Cost-Oriented Methods
- Competition-Oriented Methods
- Customer-Oriented Methods
3. Deciding on a Price Structure: Adapting Prices to Market Variations
- Geographic Adjustments
- Global Adjustments
- Discounts and Allowances
- Differential Pricing
- Product-Line Pricing Adjustments.