Process to assess market opportunity
Consider the seven-step process to assess market opportunity.
Analyze the steps of the branding process with a well-known e-commerce site.
Select a website: eBay, compare the site's particular marketing approach to that of traditional methods.
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Problem: Will social media on the Internet really induce businesses to change in fundamental ways? If so, how? If not, why not?
List and describe what you consider to be the key elements of a marketing plan. Does a firm need to worry about developing a written plan?
Prepare a list of important security issues in ecommerce and prioritize them (at least 5 items) and justify your answer. Examples are: Physical security, Encryption, etc.
PowerPoint gives users the ability to emphasize the points on a list with either numbers or bullets. Is it best to use bullets or numbers when presenting a list on a PowerPoint slide. Give a specific example where each would be more appropriate an
Consider the seven-step process to assess market opportunity. Analyze the steps of the branding process with a well-known e-commerce site.
Problem: Prepare a report about marks and Spencer's e-business strategy. Consider the following elements in your study:
Evaluate the benefits and drawbacks of both B2B (business-to-Business) and B2C (Business-to-Consumer) E-Business. Which holds the greatest promise for the immediate future? Explain your rationale.
What is the importance of online revenue contribution in defining an e-business strategy? What are SMART objectives?
Give examples of more than one MNE that relied on global supply chain as outsourcing in terms of logistics, packaging, or shipment for example.
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