Question 1:
Analyze the role of market segmentation in an effective marketing. Recognize and in brief illustrate out the criteria which you would employ to assist establish whether a variable may be useful as a segmentation base.
Question 2:
Compare “market skimming” pricing with “market penetration” pricing. Under what market situations may each of the above pricing approaches be properly employed? Use instance to demonstrate key points.
Question 3:
Marketing is much more than merely an assortment of techniques and, to be effective; marketing should be seen as an overarching company philosophy. Analyze this point of view.
Question 4:
Illustrate out and describe one proper process of new product development (NPD) which marketing management must follow to diminish the possibility of product failure at commercialisation phases of the NPD programme.