Problem
What are important objectives of strategic management and the causes for failure t of strategic management
Objectives
- To keep pace with the changing business environment
- To motivate Employees
- To strengthen the decision making process
Causes for failure
- Fundamental premises do not hold good
- lack of realism
- over-ambitious young Managers management may overlook or ignore several lucrative opportunities
- Failure in implementing the strategy effectively.
- Inadequate experience, expertise and commitment of people.
- Ignoring the benefits derived in the medium and long term.