Problems of trading off exploration and pilot testing, Marketing Research

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Problems of trading off exploration and pilot testing

Assignment:

Q1. Some questions are answerable by research and others are not. Using some management problems of your choosing, distinguish between them.

Q2. Discuss the problems of trading off exploration and pilot testing under tight budgetary constraints. What are the immediate and long-term effects?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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