Problems in developing rating scales, Marketing Management

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Problems in developing rating scales

One of the problems in developing rating scales is the choice of response terms to use. Below are samples of some widely used scaling codes. Do you see any problems with them?

1. Yes-Depends-No

2. Excellent-Good-Fair-Poor

3. Excellent-Good-Average-Fair-Poor

4. Strongly Approve-Approve-Uncertain-Disapprove- Strongly Disapprove

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Marketing Management: Problems in developing rating scales

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Marketing Management: Problems in developing rating scales

Reference No:- TGS0549983

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Recent Questions Asked Marketing Management

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Q : Problems in developing rating scales

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Request for Solution File

Ask an Expert for Answer!!

Marketing Management: Problems in developing rating scales

Reference No:- TGS0549983

Recent Questions Asked Marketing Management

Q : Expanding your intellectual horizons

Q : Employee job involvement

Q : Case study for student anal

Q : Paired-comparison preference test

Q : Problems in developing rating scales

Q : Consumer perception study

Q : Opinion of the educational degree program

Q : Fighting hiv a community at a time

Q : Determine the type of the fund

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