problemafter introducing a new product management, Marketing Management

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problemafter introducing a new product management

Problem:

After introducing a new product, management wants the product to enjoy a long and happy life.

(a) How can the ‘life' of a product be conceptually analyses?

(b) How can this concept help the marketer for developing good marketing strategies for different stages of the product's life?

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Marketing Management: problemafter introducing a new product management

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Marketing Management: problemafter introducing a new product management

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