Problem
You have the opportunity to invest $10,000 in one of two companies that are part of the same industry. The only information you have about the companies is presented below. Assume that high means in the top third of the industry, average means in the middle third and low is in the bottom third. Based on this information, which company would you select? Explain you selection.
Ratio Company A Company B
ROA Average High
Profit Margin Low High
Financial Leverage Low High
Current ratio High Low
Price/Earnings Average High
Debt-to-Equity Low High