Assignment Task:
Cazoo is focussed on growing customer numbers and increasing sales conversion via channels other than traditional marketing channels (TV, radio, social media, PPC...). Cazoo has identified that partnerships are a good channel to focus on.
Pick a specific opportunity and partner (this could be a new partnership to drive online sales, or new customers for our dealership partners) that you propose Cazoo should partner with.
Please describe:
1. Why you chose the opportunity and the company
2. The structure of the partnership e.g. what is on offer to the customer, to Cazoo and to the partner
3. How many sales / customers would this drive for Cazoo?
4. How would you commercialise the partnership? E.g. how much would Cazoo be willing to pay for these sales
5. What risks do you foresee and how would you manage this risk?
6. What metrics would you want to track and what key results would you set for success?
Things to consider: Include in your answer your assumptions, how would you find, size, and filter opportunities.
Will give a thumbs up for long, detailed and CLEAR answers.