Question: Susie Khamis, Lawrence Ang, and Raymond Welling, in their "Self-branding, 'micro-celebrity' and the rise of Social Media Influencers" contend that the concept of self-branding has become prevalent because it parallels the growth of digital technology (particularly social media) embedded in the current political climate; this political climate is marked by the authors as: Question options: conservatism classical liberalism democratic socialism neoliberal individualism