Problem related to pricing


Question: Fatima's Fabrics has a large inventory of fabric for home crafters as well as seamstresses and tailors. However, it carries very few craft supplies and is finding it difficult to compete with the large chain craft stores as a result. In order to bring more customers into the store, Fatima lowers the price of fabric below her cost for a month, hoping that once customers come to her store, they will return. In this case, Fatima is using _______ pricing. Group of answer choices survival competitive profit maximization investment market-share

 

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Other Subject: Problem related to pricing
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