Assignment task:
Given the recent changes in the industry as of 2022, particularly related to online shopping and the entry of new rivals, are there ways Aldi's can better position itself or are there actions it can take to make the industry more attractive for itself?
In particular, think about the following excerpt:
"When Kroger Co. KR -0.53%decrease; red down pointing triangle agreed to buy Albertsons ACI -1.41%decrease; red down pointing triangle Cos. for about $20 billion in October last year, it marked a milestone in the quest to invent the modern supermarket by rethinking what shoppers could buy while they pick up milk and meat for the week's meals.
Albertsons .. Chief Executive Officer Vivek Sankaran said at a November Senate hearing that the merger was its best path to compete against Walmart Inc. and Amazon.com Inc., two retailing giants whose conquest of new markets has increasingly put them in direct competition with grocery stores....The companies together employ more than 710,000 employees and operate nearly 5,000 stores, including Ralphs, Food 4 Less, Safeway and Vons among them."