Problem related to neiman marcus christmas catalog


Question: Bea and Bill McInnis received the Neiman Marcus Christmas catalog. Bill told Bea to throw it away because they couldn't afford anything in it. In fact, Bea found some distinctive imprinted stationery for $20.00. To the point that Neiman Marcus is losing customers because people view it as offering only high priced products, Neiman Marcus is experiencing: a. underpositioning b. overpositioning c. confused positioning d. misleading positioning e. doubtful positioning

 

 

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