Assignment task:
In cold calling the salesperson selects a group of people who may or may not be prospects and _______________. sends them a brochure. sends them a letter and business card. entertains them. prepares a potential list. calls or visits them.All of the following statements about trade shows as a source of prospecting are true, except: there are a large number of people from a common industry they are a cost effective source to make contacts in a short period of time visitors to a trade show tend to be qualified buyers it is harder to close a sale at a trade show because customers can do a lot of comparison shopping it is possible to demonstrate the newest products