Problem regarding the segmentation method


Question: Danielle Smith talks about a segmentation method that involves creating customer profiles/personas that represent our target markets. She provides examples of 'Miles the Millennial' and 'Lena the Lawyer' from earlier in her career with Wasserman and the PGA. Danielle refers to this segmentation strategy as ____________. Group of answer choices Personification at scale Profiling the consumer "Meeting" your target market Strategic stereotyping

 

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Marketing Management: Problem regarding the segmentation method
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