Assignment task: The Starbucks Sustainability Coffee Blend
Prompt:
The PM's directive at this point is for you to develop a 24-month pro forma that demonstrates the potential profitability of the new product or service in an income statement.
May use the current the Starbucks Sustainability Coffee Blend income statement to project what can be added to the Starbucks Sustainability Coffee Blend profitability. This can be found in the company's 10-K. Look to other companies in the marketplace with products or services similar to the one are proposing as a basis for projections. Additionally, may use current year numbers and key assumptions based on analysis of the market to project into the future.
1. Explanation of assumptions: Explain how were able to speculate appropriate assumptions.